Private & White Label Division

Launch a beauty brand — without building a lab.

Two ways to bring your beauty brand to market: a curated White Label catalogue for speed, or bespoke Private Label formulations for depth. Both come with the strategy, packaging, and compliance support to launch well.

Compare Divisions
Two Divisions

Choose the path that matches your ambition

You can start with White Label to test the market and move into Private Label as your brand grows — same advisor, same standards.

Private Label Division™

Your brand. Custom formulations. Launched faster.

For founders who want a distinctive product portfolio without building a lab from scratch.

Starting KES 35,000
Investment
6–10 weeks to first batch
Turnaround
MOQ from 100 units per SKU
Minimums
  • Discovery + brand-fit consultation
  • Formulation selection or light customization
  • Ingredient sourcing guidance
  • Packaging & closure recommendations
  • INCI-compliant label review
  • Brand positioning + launch roadmap
  • KEBS-readiness checklist
Best for: Founders who want a signature product line, differentiated formulas, and long-term brand equity.
White Label Division™

Ready-to-sell products, launched under your brand.

For entrepreneurs who want to enter the market quickly with proven, tested products.

Starting KES 50,000
Investment
3–5 weeks to first shipment
Turnaround
MOQ from 50 units per SKU
Minimums
  • Access to existing product portfolio
  • Branding & visual identity support
  • Packaging selection
  • Label customization
  • Launch consultation
  • Pricing & margin guidance
  • Reorder & scale playbook
Best for: Founders who want to test the market fast, retailers extending their range, or hospitality brands adding in-room amenities.
Product Categories

Four categories. Endless possibilities.

Haircare

Shampoos, conditioners, masks, oils, leave-ins

Skincare

Cleansers, serums, moisturisers, body butters

Bodycare

Washes, scrubs, lotions, deodorants

Baby Care

Gentle washes, oils, lotions, balms

How It Works

From concept to first shipment

Step 1
Discover

45-minute strategy call to align on your brand vision, target customer, and pricing tier.

Step 2
Formulate / Select

Private Label — we tailor formulas. White Label — you select from the catalogue and we brief samples.

Step 3
Brand & Package

Packaging shortlist, label design review, and INCI-compliant artwork approval.

Step 4
Compliance

KEBS-readiness pack, stability guidance, and Product Information File template.

Step 5
Produce

Pilot batch produced, QC'd, and signed off before full production.

Step 6
Launch

Delivery to your fulfilment location plus a launch checklist for your first 90 days.

Why Us

Not just a manufacturer — a growth partner

Two paths, one advisor

Move between White Label speed and Private Label depth as your brand matures — without changing partners.

Compliance-first

Every SKU ships with the documentation your retailer, marketplace, or auditor will ask for.

Strategic, not transactional

You get a growth advisor, not just a manufacturer — pricing, positioning, and portfolio decisions are part of the engagement.

FAQ

Common questions

Start your beauty brand

Tell us about your vision and we'll put together a tailored proposal.

What happens next

  1. 1We acknowledge your inquiry within 24 hours.
  2. 2A 30-minute discovery call to align on brand, category, and volume.
  3. 3You receive a tailored proposal — SKUs, pricing, timeline — within 3 business days.
  4. 4On sign-off, we kick off within 5 business days.
Related reading

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