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Related reading
Go deeper before your session
Pillar guide
Small Business Growth Strategies for East African SMEs
The full 10-strategy playbook plus a 90-day roadmap.
Read
Complete guide
Customer journey mapping: the complete guide
Definition, 6 stages, 7-step process, and a real SME example.
Read
Guide
What is customer journey mapping?
Definition, purpose, and a real Nairobi example.
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How-to
How to create a journey map in 7 steps
The 90-minute process to build a map you'll actually use.
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Template
Free journey map template (PDF)
A one-page A3 template with prompts and owners.
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